About Us

Our Story

Two mates met while playing soccer. One dominated the field, the other had the best ‘after goal’ dance moves — it was the perfect match (pun, totally intended).

Besides shaking up the field, their goal (again, intended) was to shake up the world and create a super-natural beauty line, made with fruits and veggies (yumm . . . ) that works, is guilt-free (no more breaking the bank!) and free of all the nasties (ahhh. . . so clean). It was a lofty goal but from there, Yes to was born.

Fast-forward…YES TO is now a global leader in natural beauty products, with award-winning formulas and unique collections, that can be found in over 20,000 stores (from the biggies to the mom and pops) across the world.

YES TO has gone from two captains to a team of fun-loving, wine-drinking, active-life living folks in Pasadena.

Create products with love (and you in mind)

Give back, through the Yes to Seed Fund

Have so much fun doing it (one bottle at a time)