YES TO products work because we never compromise. Our products are always 100% free of toxic ingredients and 100% filled with love and laughter. They are at least 95% natural, free of parabens, and made with recyclable materials (keep mama earth happy!)
YES TO makes you smile (read our packaging!) We want to inspire people to take ordinary life moments and make them extraordinary by doing two things:
a) smiling more (let’s see it!)
b) saying YES at least once a day!
YES TO believes in giving back. We are committed to give back a portion of our company profits to the YES TO Seed Fund, whose goal is to empower women to lead healthier, more positive lives.
Two mates met while playing soccer. One dominated the field, the other had the best ‘after goal’ dance moves — it was the perfect match (pun, totally intended).
Besides shaking up the field, their goal (again, intended) was to shake up the world and create a super-natural beauty line, made with fruits and veggies (yumm . . . ) that works, is guilt-free (no more breaking the bank!) and free of all the nasties (ahhh. . . so clean). It was a lofty goal but from there, Yes To was born.
Fast-forward…Yes To is now a global leader in natural beauty products, with award-winning formulas and unique collections, that can be found in over 27,000 stores (from the biggies to the mom and pops) across the world.
Yes To has gone from two captains to a team of fun-loving, wine-drinking, active-life living folks in Pasadena.