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Our roots

Take some cucumbers and tomatoes, chuck in a couple of friends and some Californian sunshine and what have you got? The beginning of a brilliant adventure using the power of freshly farmed ingredients to launch the fastest growing natural skincare brand.

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Why we fight

We want to inspire people to take ordinary life moments and make them extraordinary by smiling more and saying YES at least once a day! That journey begins when you say Yes To natural skincare – 100% free from toxic ingredients, made for real people who want real results.


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Tried and tested

As well as developing high quality products, our natural standard is based on the global benchmark set by companies like the Natural Products Association and Whole Foods. All our fragrances are certified by the International Fragrance Association (IFRA) too.

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