Our Roots

Yes To was created in the US in 2006 by two friends who wanted to create a super-natural beauty range made that was made from fruit and vegetables. Their vision was to develop a range that worked with proven, instant results, guilt-free, affordable and free of all known nasties. Yes To is now the fastest growing natural beauty brand in the US and No.1 in masks outselling L’Oreal! Yes To is a global leader with award-winning formulas and unique collections, that can be found in 10 countries and over 27k+ stores globally. Yes To has offices in Pasadena and London and is available in UK, US, Canada, Australia, Mexico, Turkey, Holland, Finland, Ireland, France and Belgium. We will be launching more European markets in 2019.

Why We Fight

Life is serious enough with the everyday pressures of work, university, relationships, money, body shape and everything in between. Coupled with the fact that we’re constantly comparing ourselves to a fake reality online.

Social’s great for staying in touch and sharing our lives. But the fact is, we all know it’s not real life. It’s filtered, photoshopped, and carefully managed to show off a best side you just can’t match. Let’s face it, nobody ever puts a bad day on Instagram and sometimes it can be hard to separate the reality from the curated – and that can take a massive hit on your self-esteem.

So it’s time to take a reality check

We’re campaigning for everyone to take a step back and celebrate their individuality. #YesToRealLife is all about being yourself and getting back to reality, so we want to hear how you’re going to break the circle of self-doubt and feel more comfortable in your own skin.

And we’ll be playing by the same rules. We pledge to bring you real people, real testimonials and real results, modelled by women you can relate to. We want to give you the confidence to stop comparing and start living. Say Yes To real life, Yes To real skin and Yes to the real you.

Join us and tell us how you’re going to keep it real in 2020.

Tried And Tested

Yes To believes in keeping standards high. All our products are made with at least 95% NATURAL ingredients, and you can tell the exact percentage on the front of each package. These are things that come from, or are made from, a renewable resource found in nature (flora, fauna, mineral).

What we won’t use

We are all about saying YES, but there are some things that we very clearly say NO to. They include parabens, chemical sunscreens and other potentially harmful ingredients.

We love animals

Yes To is cruelty-free and a certified member of the Leaping Bunny Program. Our products are tested on Yes To employees, friends and family, but never (ever) on animals. We’re proud to be business friends of PETA.

Let's talk skin

Say bye bye, blemishes!

Pollution, stress, hormones, late nights…they can all make your skin prone to breakouts. If you’re dreaming of fresh, clear skin, discover our secret weapon for saying so long to blemishes for good!

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Why we’re cuckoo for Coconuts

Dry and irritated skin can make you feel itchy and uncomfortable. We’ve found the perfect solution in a naturally moisturising ingredient with the dreamy scent of a tropical paradise.

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What product suits your skin?

If you don’t know your T-zone from your elbow, it’s time to take our quiz! Answer a few quick questions and we’ll help you find the right natural skincare product to match your skin type.

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Get Social

We love seeing your Yes To selfies. Don't forget to tag us to be reposted on our page #yestoselfcare